You used photos, videos, drawings — visuals!

I’m amazed, and dismayed, by how few bloggers consistently add visual content to their posts. A sea of words is daunting and dull. Magazines and newspapers know they must seduce readers into their material, not simply subject them to an unbroken and wearying sea of type.

You thought more like an editor

When you write for an editor, your ideas, and how you plan to express them, have to pass muster with someone else, often several. They usually ask you to explain, a little or a lot, why you think this story is worth doing now. Blogging offers writers tremendous freedom of expression — please don’t abuse it.

You remembered that your readers are busy, easily bored and quickly distracted

Journalists are taught to use the “inverted pyramid”, in which the most essential information in any story is at the very top, usually…