A  few months ago I wrote a blog post discussing sexist marketing in beer and I called out–and chatted with–some Ontario breweries about marketing efforts I felt objectified women.

In the interim, there have been some changes worth noting. Whitewater Brewing, the Ottawa Valley area brewer who makes “Farmer’s Daughter Blonde,” has quietly updated the branding for that can and appears to have renamed their seasonal “Farmer’s Daughter’s Melons” to the decidedly less cringe-inducing “Watermelon Blonde.”

Niagara Brewing Company, the makers of “Amber Eh!,” an American-style Amber that features a semi-naked female lumberjack on the can, took the less strategic but still effective approach of responding to my repeated inquiries by simply blocking me on social media. I guess that works.

The other breweries mentioned have, to date, continued business as usual; including continuing to use the cans that I discussed.

As first reported here in August